Email Deployment® can help you deploy the most effective email campaigns.

A Guide to Email Marketing Best Practicesemail deployment services® offers a total email marketing solution, including Email Deployment. Our expert email team works with you to develop a customized, well-designed and accurately coded email marketing campaign. The® email campaign management experts are happy to walk you through the process of cleaning your customer emails, creating an email design, linked content, email deployment, and campaign analytics & statistics. From subject lines to mobile friendly/responsive design,® provides an all in one solution for your email marketing needs. Learn more about® Email Marketing Solutions here.

Writing a Subject Line

First and foremost, email campaigns should always use a subject line that’s straight forward, not misleading. The subject line should be 100% relevant to your email’s content. Avoid using spam words in your subject line like: Free, Fast Cash, Act Now! Avoid using all caps, exclamation marks, and dollar signs, as these symbols and words often trigger spam filters.

Use a Call to Action to Boost Conversions

The Call to Action or CTA is the key to boost conversions. A great Call to Action usually involves a click or tap that prompts users to make an immediate response. Call to actions can be used to download PDFs, filling out a form, buy a product or click through to another page. The email creative team at® can help you with this and all best email practices to boost your conversions.

Image Use Guidelines

Avoid using too many images in your email.® recommends the 80/20 rule. This means, use 80% text & 20% image. An email that contains mostly images (that does not follow the 80/20 rule) will most likely trigger a spam filter. Remember to use 'alt tags' for your email images. An alt tag gives the viewer a full description of the image, even if the image is not viewable. This is helpful for email recipients who have an email provider they does not automatically load images.

CAN-SPAM – Can Do’s and Can Dont’s

Ensure your email is CAN-SPAM compliant. Generally, CAN-SPAM compliance includes a easy rules like:

  1. Include an actual street address with your email.
  2. Offer an unsubscribe link in your email campaign.
  3. Make sure you have a 'From' email address that accurately reflects your business, and not a reply email that seems spammy like:
  4. Most importantly, remember to remove any recipients who request to be unsubscribed – right away!

Email Marketing Starter Kit
The Email Starter Kit provides a low cost, trackable and quick to organize solution for email marketing campaigns. This email marketing starter kit provides everything you’ll need to deliver a fantastic email campaign. It’s simple and is offered at a low introductory cost.

  • Up to 5,000 business or consumer sales leads
  • A custom email design
  • Email deployment to your targeted list
  • A report of your campaign soon after it has been sent
  • List of responders to you campaign

Does not include the 500 Free Name Offer

Complete the form or call us at 877.407.0101 for more information on our Email Deployment Services.

    Email Marketing
    Starter Kit

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